Thinkingfrom
PRETO NOVO IS A CREATIVE AGENCY SPECIALIZING IN CULTURALLY RELEVANT EVENTS, STRATEGIC BRAND ACTIVATIONS, AND INCLUSIVE STORYTELLING THAT EMPOWERS MARGINALIZED COMMUNITIES.
WE DESIGN IMPACTFUL CAMPAIGNS THAT RESONATE VISUALLY, EMOTIONALLY, AND SOCIALLY — SPANNING BRAND CONTENT CREATION, COMMUNITY CURATION, AND PUBLIC RELATIONS. OUR MISSION IS TO BUILD AUTHENTIC CONNECTIONS AND ELEVATE UNDERREPRESENTED VOICES THROUGH INNOVATIVE AND PURPOSE-DRIVEN WORK.
CREATIVE AGENCY
CULTURAL PLATFORM ←
→ GLOBAL MOVEMENT
ABOUT US
FOUNDED BY BRAZILIAN CREATIVE ROBERTO (BETO) NERI, PRETO NOVO WAS BUILT TO ANSWER A GROWING NEED WITHIN THE INDUSTRY: HELPING BRANDS ENGAGE WITH CULTURE IN A WAY THAT IS NOT ONLY VISIBLE, BUT CREDIBLE, INTENTIONAL, AND DEEPLY ROOTED IN COMMUNITIES. THE NAME PRETO NOVO IS INSPIRED BY PRETO VELHO, A POWERFUL FIGURE IN AFRO-BRAZILIAN CULTURE SYMBOLIZING ANCESTRAL KNOWLEDGE, WISDOM, AND TRANSMISSION. TRANSLATING THIS HERITAGE INTO A CONTEMPORARY FRAMEWORK, PRETO NOVO STANDS FOR A FORWARD-LOOKING VISION WHERE ANCESTRAL INTELLIGENCE BECOMES A TOOL FOR INNOVATION, CULTURAL STRATEGY, AND FUTURE-MAKING.
FROM BRAND CONTENT, PRODUCTION, EVENT PLANNING TO TALENT CURATION AND REPRESENTATION, OUR WORK TRANSCENDS DISCIPLINES. WE CREATE IMMERSIVE MOMENTS WHERE DESIGN, SOUNDS, IMAGE, AND STORY CONVERGE TO REFLECT A VIBRANT, EXPRESSIVE, AND POLITICIZED NOW. OUR PROJECTS RANGE FROM IMMERSIVE NIGHTLIFE EXPERIENCES TO HIGH-IMPACT BRAND ACTIVATIONS DURING EVENTS LIKE FASHION WEEK, ART FAIRS AND CULTURAL RELEVANT MAJORS EVENTS. EVERY CONCEPT IS A MULTI-SENSORY PERFORMANCE, BLENDING DESIGN, SOUND, MOVEMENT, AND NARRATIVE TO CREATE MOMENTS THAT DEEPLY CONNECT WITH BOTH AUDIENCES AND COMMUNITIES.
