PROJECTS — PRETO NOVO

PRETO CLUB

PRETO NOVO'S FESTIVAL FORMAT, A CULTURAL PLATFORM AND ANNUAL EVENT THAT TAKES PLACE DURING PARIS' FÊTE DE LA MUSIQUE.

SOUNDS OF NOW IS PRETO NOVO'S FESTIVAL FORMAT, A CULTURAL PLATFORM AND ANNUAL EVENT THAT TAKES PLACE DURING PARIS' FÊTE DE LA MUSIQUE. AT THE INTERSECTION OF MUSIC, FASHION AND COMMUNITY, THE PROJECT BRINGS TOGETHER ARTISTS, CREATIVES AND CULTURAL FIGURES TO CREATE IMMERSIVE EXPERIENCES SHAPED BY COLLECTIVE ENERGY AND SHARED VALUES. ROOTED IN DIASPORIC SCENES AND CONTEMPORARY MOVEMENTS, SOUNDS OF NOW BUILDS BRIDGES BETWEEN CULTURES, PARTICULARLY ACROSS EUROPE, BRAZIL AND THEIR GLOBAL DIASPORAS.

MORE THAN A LINEUP-DRIVEN EVENT, SOUNDS OF NOW IS A NARRATIVE-DRIVEN ECOSYSTEM WHERE MUSIC, PERFORMANCE AND STORYTELLING COME TOGETHER TO CREATE MEANINGFUL CULTURAL MOMENTS. EACH EDITION IS CONCEIVED AS A FULL EXPERIENCE (BEFORE, DURING AND AFTER THE EVENT), OFFERING BOTH AUDIENCES AND PARTNERS A SPACE WHERE CULTURE IS NOT ONLY CONSUMED, BUT LIVED.

WELLNESS PROGRAM

RECLAIMING BALANCE. REDEFINING COMMUNITY. EXPANDING CULTURE BEYOND NIGHTLIFE.

THE PRETO NOVO WELLNESS PROGRAM IS A MULTI-LAYERED INITIATIVE DESIGNED TO SUPPORT THE PHYSICAL, MENTAL, AND SOCIAL WELL-BEING OF CREATIVE COMMUNITIES.

ROOTED IN THE UNDERSTANDING THAT CULTURE DOES NOT ONLY HAPPEN AT NIGHT, THE PROGRAM PROPOSES A NEW RHYTHM—ONE THAT PRIORITIZES CARE, CONNECTION, AND SUSTAINABLE LIFESTYLES WITHIN FAST-PACED CREATIVE ENVIRONMENTS. BUILT FOR AND WITH OUR COMMUNITY, THE PROGRAM CREATES INTENTIONAL SPACES WHERE WELLNESS BECOMES BOTH A PERSONAL PRACTICE AND A COLLECTIVE EXPERIENCE. IT MOVES AWAY FROM INDIVIDUALISTIC APPROACHES TO WELL-BEING AND INSTEAD CENTERS COMMUNITY-DRIVEN RITUALS AS A WAY TO HEAL, CONNECT, AND GROW TOGETHER.

AT ITS CORE, THE PROGRAM IS GUIDED BY THREE KEY VALUES:

1. COMMUNITY AS INFRASTRUCTURE:
WELLNESS IS NOT A SOLO JOURNEY. WE DESIGN EXPERIENCES THAT FOSTER GENUINE CONNECTIONS, TRANSFORMING EVERYDAY PRACTICES INTO SHARED RITUALS. FROM GROUP RUNS TO LISTENING SESSIONS, EACH MOMENT IS AN OPPORTUNITY TO BUILD MEANINGFUL RELATIONSHIPS.

2. CULTURE AS A TOOL FOR HEALING:
MUSIC, MOVEMENT, AND STORYTELLING ARE EMBEDDED INTO THE PROGRAM AS ESSENTIAL COMPONENTS OF WELL-BEING. BY INTEGRATING CULTURAL PRACTICES INTO WELLNESS, WE CREATE SPACES THAT FEEL FAMILIAR, INCLUSIVE, AND EMOTIONALLY RESONANT.

3. SUSTAINABLE LIFESTYLES FOR CREATIVES:
WE ADDRESS THE REALITIES OF CREATIVE INDUSTRIES—LATE NIGHTS, HIGH PRESSURE, CONSTANT STIMULATION—BY PROPOSING ACCESSIBLE AND ADAPTABLE ROUTINES THAT SUPPORT LONG-TERM BALANCE WITHOUT COMPROMISING CREATIVITY.