FARM RIO au BON MARCHÉ

FOR THEIR FIRST OPENING IN THE FRENCH CAPITAL, THE BRAZILIAN BRAND HAS SET UP SHOP ON RUE DE SÈVRES WITHIN THE ICONIC LE BON MARCHÉ. TO MARK THE LAUNCH OF THEIR CORNER, FARM RIO CRAFTED A UNIQUE BRAZILIAN EXPERIENCE IN TWO STAGES: A PRIVATE COCKTAIL RECEPTION FOR THE CORNER'S OPENING, FOLLOWED BY A PRIVATE EVENING ABOARD A RIVERBOAT TO CELEBRATE CARNIVAL. FOR BOTH OCCASIONS, PRETO NOVO OVERSAW THE SELECTION OF PARISIAN TALENT AS WELL AS THE VIP GUEST LIST.