PRETO NOVO x PATRÓN TEQUILA: BAILE PRETO — THE HOXTON PARIS

DESIGNED AS BAILE PRETO, THE EVENT BROUGHT TOGETHER LOCAL AND INTERNATIONAL COMMUNITIES AROUND A CURATED NIGHT OF MUSIC, ENERGY AND ARTISTIC DIRECTION. PRETO NOVO WAS MANDATED TO SHAPE THE FULL CREATIVE VISION—FROM MUSIC CURATION TO PR STRATEGY—TRANSFORMING THE VENUE INTO A KEY CULTURAL DESTINATION DURING FASHION WEEK. THE LINE-UP FEATURED TALENTS SUCH AS HOUSE OF 73 (LONDON), JEUNE POUCE AND BROODOO RAMSES (PARIS), CREATING A DYNAMIC CROSS-CITY DIALOGUE ON THE DANCEFLOOR.