PUMA MOSTROS CAMPAIGN
Full-Service Production, Creative Direction, Talent And VIP Curation, Event Production, Brands Partnerships.
TO LAUNCH THIS COMMUNITY-DRIVEN STRATEGY, PRETO NOVO PRODUCED A FULL 360° CAMPAIGN: A SHORT FILM DIRECTED BY OUR ART DIRECTOR, FEATURING KEY COMMUNITY FIGURES SUCH AS STYLIST EDEM DOSSOU AND CONTENT CREATOR CEDRICK LAGO; A TWO-DAY SHOWROOM EXPERIENCE IN LE MARAIS OFFERING HEAD-TO-TOE LOOKS TO OUR COMMUNITY; AND A PARIS FASHION WEEK EVENT HOSTED BY CEDRICK LAGO.