UGG x PRETO NOVO + DENGO CLUB: PRIVATE SHOWROOM SESSIONS + PARTY

AS WINTER APPROACHED, UGG REACHED OUT TO US TO KICK OFF THE COMMUNICATION LAUNCH FOR THEIR WINTER PRODUCTS, NAMELY BOOTS AND MOCCASINS.        

TO DO SO, PRETO NOVO DEVELOPED A UNIQUE CONCEPT: THE DENGO SEASON — MEANING IN PORTUGUESE THE SEASON OF EMBRACING, OF WARMTH AND TOGETHERNESS. TO BRING THIS VISION TO LIFE, WE STRUCTURED THE CAMPAIGN AROUND TWO DISTINCT PILLARS. A CONVIVIAL PILLAR: A BRUNCH AND SHOWROOM EXPERIENCE AT THE HOXTON HOTEL, WHERE A CURATED SELECTION OF TALENTS WERE INVITED TO DISCOVER THE NEW COLLECTIONS IN AN EXCLUSIVE SETTING. A COLLABORATIVE PILLAR: WE INVITED THE PORTUGUESE COLLECTIVE DENGO CLUB TO HEADLINE AN INVITE-ONLY BAILE PRETO ENTITLED "DENGO - NO SEU PRETO," FOR A ONE-OF-A-KIND EVENING AT LA DÉMESURE, SUPPORTED BY THE BRAND.